Journal Content

MVI Marketer Modules

  • Dashboard Module: Provides the user a quick view of their web site. Instantly, they know how many people are on the site, how effective the last campaign was, where are people visiting from and what keywords are they using to access the site.
  • Campaign Module: MVI Marketer offers a wizard driven approach to campaign creation and management, ability to create template libraries for re-use, text and HTML formatting, free form content creation, image libraries, un-subscribes and bounces tracking,  and WYSIWYG design tool, as well as, full HTML editing.
  • List & Segmentation Builder Module: The segmentation builder helps users pull contact records out by demographics, keywords, or spatial requirements. Users can then send campaigns based on the segmentation of their database.
  • Web Activity Module: Gives users real time information on people that are visiting the web site including the pages that they are viewing.
  • Web Analytics Reporting Module: CoreMarketer also provides historical web analytic reporting with many traffic analysis reports including; campaign effectiveness, keyword popularity, search engines referral, and page views.
  • Location Intelligence Module: Using spatial data, the application is able to capture the longitude and latitude of the users that visit the web site. In addition, the application stores the following fields for each visitor to the web site.
  • Customer Relationship Management (CRM) Module: CoreMarketer has its own internal CRM package with many common features of other CRM’s including accounts, contacts, activities, and events. CoreMarketer also integrates with SalesForce.com. (Salesforce.com license not included)
  • Included Outlook Integration, Mobile Alerts, and  Automated Report Generation
Journal Content

MVI Marketer Overview

 

MVI Marketer enables the creation and execution of online marketing tactics, market research, behavioral tracking and analysis that drive higher response and participation while maintaining strict compliance to the US CAN-SPAM Act of 2003.

 

It provides an advanced core marketing platform for email promotion, newsletters, and surveys, web-based data capture forms and web site analytics as well as automated multi-channel, multi-step campaign management and control. The integrated platform provides for rapid creation of campaigns, dynamic messaging, and instant results reporting and tracking.

 

MVI Marketer “closes the loop” by enabling direct integration between marketing, the customer database, and the web site. It enables sophisticated tracking of visitors to web sites, by name, and can send rules-based alerts and notifications. All information is then stored in the database and drives further segmentation, relevant messaging, and reporting.

 

MVI Marketer tracks prospects that respond to email campaigns and also tracks web behaviors. It can qualify prospects to deliver the most compelling leads to sales in real time. Prospects no longer need to fill out forms on the web site for sales and marketing to know they are interested.